Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs (Forschungsergebnisse der Wirtschaftsuniversitt Wien)

Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs (Forschungsergebnisse der Wirtschaftsuniversitt Wien)

By Nicolas Hoffmann

Peter Lang GmbH, Internationaler Verlag der Wissenschaften
9783631638804
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