The Content Analysis Guidebook

The Content Analysis Guidebook

By Kimberly A. Neuendorf

SAGE Publications, Inc
9781506361451
1506361455
$10
per week
8 weeks to own
Return anytime and charges stop.
Pay for 8 weeks and the book is yours to keep.
Get instant access, take notes, search, and highlight.
Only pay for what you need. Textbooks on your terms.

Book Description

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.