Moderating Focus Groups
By Thomas L. Greenbaum
SAGE Publications, Inc
eBook$10 per week
$10 per week
8 weeks to own
Return anytime and charges stop.
Pay for 8 weeks and the book is yours to keep.
Get instant access, take notes, search, and highlight.
Only pay for what you need. Textbooks on your terms.
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Your cart is empty