Moderating Focus Groups

Moderating Focus Groups

By Thomas L. Greenbaum

SAGE Publications, Inc
9781506320564
1506320562
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Book Description

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.