The Practice of Survey Research

The Practice of Survey Research

By Erin Ruel

SAGE Publications, Inc
9781483391717
148339171X

Book Description

Unique in its integration of theory and application, The Practice of Survey Research explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, authors Erin E. Ruel, William E. Wagner, III, and Brian Joseph Gillespie also address the challenges and issues of specific disciplines.