Applied Crisis Communication and Crisis Management
By W. Timothy Coombs
SAGE Publications, Inc
eBook$10 per week
$10 per week
7 weeks to own
Return anytime and charges stop.
Pay for 7 weeks and the book is yours to keep.
Get instant access, take notes, search, and highlight.
Only pay for what you need. Textbooks on your terms.
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.
Your cart is empty