Entrepreneurship Strategy

Entrepreneurship Strategy

By Lisa K. Gundry

SAGE Publications, Inc
9781483316857
1483316858
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Book Description

In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.