The SAGE Handbook of Persuasion

The SAGE Handbook of Persuasion

By James Price Dillard

SAGE Publications, Inc
9781483305738
1483305732
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Book Description

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.