The Ultimate Secrets of Advertising
By John Philip Jones
SAGE Publications, Inc
eBook$10 per week
$10 per week
7 weeks to own
Return anytime and charges stop.
Pay for 7 weeks and the book is yours to keep.
Get instant access, take notes, search, and highlight.
Only pay for what you need. Textbooks on your terms.
This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose.
Your cart is empty