Survival Math for Marketers
By Peter C. Weiglin
SAGE Publications, Inc
eBook$5 per week
$5 per week
6 weeks to own
Return anytime and charges stop.
Pay for 6 weeks and the book is yours to keep.
Get instant access, take notes, search, and highlight.
Only pay for what you need. Textbooks on your terms.
This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.
Your cart is empty