Advanced Focus Group Research

Advanced Focus Group Research

By Edward F. Fern

SAGE Publications, Inc
9781452216423
1452216428
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Book Description

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.