Internet Retailing and Future Perspectives

Internet Retailing and Future Perspectives

Routledge
9781138940529
1138940526
$15
per week
4 weeks to own
Return anytime and charges stop.
Pay for 4 weeks to own and the book is yours to keep.
Only pay for what you need. Textbooks on your terms.
*Arrives in 3-7 business days. Free shipping both ways.

Book Description

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.

This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.

Updates to this edition include:

  • Search engine marketing and search engine optimization.
  • New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle.
  • Social networks and electronic word-of-mouth communication.
  • A new chapter on ubiquitous retailing.
  • A brand new companion website to support tutors.

With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.