Media Management and Economics Research in a Transmedia Environment (Electronic Media Research)

Media Management and Economics Research in a Transmedia Environment (Electronic Media Research)

Routledge
9781138925588
1138925586
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Book Description

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.