Successful Global Account Management: Key Strategies and Tools for Managing Global Customers

Successful Global Account Management: Key Strategies and Tools for Managing Global Customers

Kogan Page
9780749436049
0749436042
$5
per week
5 weeks to own
Return anytime and charges stop.
Pay for 5 weeks to own and the book is yours to keep.
Only pay for what you need. Textbooks on your terms.
*Arrives in 3-7 business days. Free shipping both ways.

Book Description

While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?