Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society

Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society

Basic Books
9780465000807
0465000800
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Book Description

A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact