Menu Pricing & Strategy (Hospitality, Travel & Tourism)

Menu Pricing & Strategy (Hospitality, Travel & Tourism)

Van Nostrand Reinhold
9780442022099
0442022093
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Book Description

This guide to strategically planning a menu offers a wealth of information on designing and pricing for profit. Contents include a new section on the psychological aspects of menu pricing, expanded coverage of health-food, ethnic, and international menus, and additional terms for enhancing menu descriptions.